Consumer Sentiment on AI Research Study
Project Lead – Conducted Spring of 2024
- Conducted study on AI-generated artwork in advertising, managing 81-participant survey across various disclosure conditions
- Designed randomized survey to assess consumer attitudes towards traditional vs AI ads, revealing insights into consumer behavior
Sprout Social Consumer Field Value Assessment
Project Lead – Conducted Fall of 2024
- Contacted and interviewed 5 municipal professionals to determine consumer beliefs, values, and needs regarding CRM software
- Applied interviews to develop customer personas, buying processes, and sales tools to better understand market segment
FVA Page Overview
Slide 1: Customer Persona
Slide 2: Customer Buying Process
Slide 3: Consumer Marketing Grid
Slide 4: Targeted Marketing Slick
PepsiCo x GLP-1 Market Analysis
Project Member – Conducted Spring of 2025
- Conducted market research and investor analysis on the impact of GLP-1 drugs on consumer preferences/buying habits in the food industry
- Created actionable, forward-thinking product solutions to shape market environment using demand estimation and sentiment analysis